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Vertical City and Vertical Impression Bring Property Communications and Advertising Solutions to the U.S.

Jul 10, 2023

Vertical City and its advertising brand Vertical Impression, are excited to announce their expansion into the United States, bringing their cutting-edge communication solutions to advertisers and property managers on both sides of the border. With screens in 130+ cities, Vertical City now delivers a unique platform that connects elevator riders with advertisers continent-wide.

“Our goal is to become the largest elevator screen network in North America within the next three years. We do this by committing to relentless innovation, advancing our software, and creating value for all our partners" said Fouad El-Masri CEO and Co-Founder at Vertical City 

IIn recent years, Vertical City and Vertical Impression have gained widespread recognition as prominent figures in the Property Communication & Digital Out of Home industries. As Canada’s largest residential elevator screen network, Vertical City delivers solutions for property managers, residents, and advertisers. Building upon this success, the company is embarking on an ambitious growth strategy in the U.S. which puts it on track to double its overall network in a single year.

“We are excited to bring our elevator advertising solutions to hundreds of markets across the U.S. that have previously been unreachable. Advertisers will have access to an impactful network that expands the DOOH landscape, with a wide range of venues and audiences. We are taking what brands love about DOOH advertising to the next level.” said Nicolette Leonardis President and Co-Founder at Vertical Impression. 

In addition to the unique Vertical Impression residential network, the expansion into the US introduces new building types, including commercial, hotel, entertainment, hospital, government, and university properties. This expanded portfolio opens up creative new avenues for advertisers to connect with elevator riders throughout their daily journeys.

To ensure a seamless experience for our partners, we have forged strategic alliances with major programmatic partners such as Vistar, Hivestack, Place Exchange, and Broadsign.  Through leveraging Vistar's innovative mediation solution, which connects Vistar’s ad server to multiple supply-side platforms (SSPs) and hosts a unified auction for each available ad spot, Vertical Impression is able to deliver seamless solutions to advertisers.

Vertical Impression is excited to embark on this new chapter, bringing our innovative advertising solutions to the U.S. market. With our expanded network and strategic partnerships, we're poised to revolutionize the way advertisers connect with audiences across North America. Stay tuned for more updates as we continue to push boundaries and deliver exceptional results in the world of elevator advertising.

For media inquiries and further information, please contact:
Michael Mckerracher
Vertical City

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